Tham khảo Quảng_cáo_biểu_ngữ

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    1. Briggs, Rex; Hollis, Nigel, Advertising on the Web: Is there Response Before Clickthrough? Journal of Advertising Research, March–April 1997, pg 33-45
    2. Reid, Robert H. (1997). Architects of the Web: 1,000 Days that Built the Future of Business. John Wiley & Sons. Chapter Seven: 'Hotwired - Publishing on the Web' (pp 300-308) ISBN 0-471-17187-5
    3. Chapman, Merrill R., In search of stupidity: over 20 years of high-tech marketing disasters (2nd Edition), Apress, ISBN 1-59059-721-4Gehl, Robert (2014). Reverse Engineering Social Media. Philadelphia, PA: Temple. ISBN 978-1439910351.
    4. "SLAC Symposium on the Early Web"
    5. "THE MEDIA BUSINESS; Time Inc. Raises Its Multimedia Profile With an Internet Test"
    6. "Who killed Time Inc.?"
    7. "Walter Isaacson"
    8. "5 Tips To Reduce And Tackle HTML5 Banner Size"
    9. "Revisiting online banner advertising recall: An experimental study of the factors affecting banner recall in an Arab context"
    10. "The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy"
    11. "IAB Rolls Out 'Universal Ad Package'"
    12. "Marketers Expect Healthy Native Ad Spend Growth"

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